Entries by Maris Somerville

Publicity Ideas Score Big with Celebrations and Commemorations

Publicists scratching their heads for story ideas need look no further than the commemorative events occurring just about every week in the United States. They’re the perfect occasion around which to build events for a product, service, grand opening, book debut, new attraction, celebrity, award program, or any other commemoration in which publicity is a […]

PR is Dead? That’s News to Us

In a recent article in O’Dwyers Communications & New Media magazine, a review appeared about Robert Phillips’ book, Trust Me, PR is Dead. While I think that the terms “PR” and “public relations” should be retired, because few people, even those who are buying the service, understand what it means, it does characterize the channels of […]

6 Tips for Managing PR Activity Time for Profitability and Efficiency

Small PR agencies, particularly, are given to servicing their clients until the job is done. The operative words, here, are keeping clients happy, and keeping clients, period. We love our clients and many become friends, because small agencies work hard at preserving the relationship, with frequent personal and phone meetings, and intense servicing that often […]

Ten Hooks to Resuscitate the Press Release

The press release is still alive, but it needs resuscitation. Here’s why: sometimes we forget how little time media have to read our press releases, which is the reason we know to produce only a one-page document, double-spaced. It’s easy to forget, though, especially when a client wants to see scores of facts packed in […]

It’s Lobster Festival Time in Redondo Beach

Get ready to dig into your favorite lobster dishes at The Redondo Beach Lobster Festival, back for its 19th year. It is the South Bay’s best outdoor beach event of the year. Hosted by the Redondo Beach Chamber of Commerce & Visitors Bureau, this year’s Lobster Festival has new surprises: ‘More to Sea’ featuring new […]

A nice entry

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Beer Pairing Dinner Rodney’s Grill at The Fess Parker

The culinary team, led by Executive Chef Kirk DeLong from Rodney’s Grill at The Fess Parker – A Doubletree by Hilton Resort, believes nothing tastes quite like an ice-cold hand crafted beer to quench summertime thirst. With that belief in mind, DeLong is taking beer to a whole new level with the resort’s first ever […]

Entry with Audio

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BALEENkitchen Bloody Mary Mother’s Day Brunch

Join us Mother’s Day in BALEENkitchen for our famous bottomless – ‘Make Your Own’ Bloody Mary Bar and unlimited mimosas! The Bloody Mary Bar features 20 different hot sauces from around the world, fancy garnishes and special spices for just $15! BALEENkitchen will also feature outdoor Marina side dining, our A La Carte Brunch Menu […]