Publicists scratching their heads for story ideas need look no further than the commemorative events occurring just about every week in the United States. They’re the perfect occasion around which to build events for a product, service, grand opening, book debut, new attraction, celebrity, award program, or any other commemoration in which publicity is a component.
National Tourism Week will be celebrated May 2-10, 2015, and it’s a great forum for staging events that highlight a client hotel, resort, destination, or travel-related product or service. Build a promotion around the Week, and you’ll be able to ride the wave of national publicity that the U.S. Travel Association generates.
Commemorative dates that celebrate food, such as National Chocolate Mousse Day, Coffee Cake Day, Tater Day and National Grilled Cheese Month provide a host of ideas for themed events that are ideal for drawing attention to a new restaurant, cookbook, or chef through traditional media outlets, or social media. The week after Easter is Egg Salad Week perfect for restaurants and chefs to celebrate the incredible, edible egg™. May is National Salad Month, a perfect vehicle for produce growers and food services.
A list of monthly food celebrations and holidays can be found at Holidays and Observances.
Here’s a quirky idea for a social media contest: May 12 is Limerick Day, celebrating Edward Lear’s 1846 opus, a Book of Nonsense. Ogden Nash had it right when he wrote his limerick “Candy is dandy, but liquor is quicker,” and Isaac Asimov, the naughty master of science fiction, kicked it up notch with “Lecherous Limericks.” If you’re a restaurant publicist create a Facebook or Instagram contest for the best Limerick, and award the winner with a prize suited to the event, product or cause you are promoting.
Believe it or not, there’s a National Bathroom Reading Month celebrated in June. If you represent an author, school or bookstore, slate a book signing at your client hotel or restaurant, and partner with local media to help promote your special event. According to the Huffington Post, while cavemen were relegated to counting rocks to pass the time in the loo, modern man is blessed with a plethora of books designed to keep us amused. Barnes & Noble has them all.